All piblic websites need a way to track their visitors and while Google Analytics remains the de-facto standart for web analytics, in certain cases customers prefer alternatives. There might be several reasons to opt for an alternative, to name but a few:
- the customer might not trust Google or generally any external service with their web data
- the customer might want features that are missing from Google analytcis, such as real-time analytics
- the customer might want a more sophisticated API without quota limits to pull their data
Granted we still use and recommend Google analytics as the primary solution here at Ruby Studio, we looked for possible alternatives in an effort to accomodate these user cases.
Ideally we would have picked a Ruby based solution, so we considered RailStat, but we decided it’s not yet mature enough for production, its feature set is still somewhat limited and there seems to be no active development. We’ll be keeping an eye on it for the future.
So we will be offering Piwik as an option for web analytics to our customers in 3 varieties:
- as part of our unified analytics service at analytics.rubystudio.net. This service will be used by multiple customers and web projects; user accounts for access and website permissions will be set at per customer basis.
- as a separate Piwik instance, hosted by us, but not shared with other customers or web sites, and the customer will receive full administration rights for the instance.
- as a customer-hosted solution. We can install and configure a Piwik instance for our customers on their own servers or at their chosen hosting provider, and in this case the customer retains all the privileges and responsibility of maintaining and hosting the software on their own